Tuesday, June 2, 2015

Inside an Avant-Garde Company

My first article on this blog talked about the new PowerWall Tesla unveiled weeks ago at a conference and the amazing things it could do for our society. But I can't talk about Tesla without obviously mentioning the electric cars and the elaborate plan this company has established to change the way we look at energy consumption worldwide.

So, why Tesla? Well, Tesla has been growing and growing non-stop on the global market from its very start. With the release of the Tesla Roadster, the company entered the automobile market and became the first modern electrical vehicle company to beat other companies that have been around for a long time.



As Tesla is getting bigger and bigger, it is getting pretty obvious that in the next few years, it will become an important company, not only on the market, but also in the eyes of the consumer due to the technological advances and innovations the company promises. 

I talked in other articles about how electrical energy can and will become the leading source of renewable energy in the future along with wind energy. This means that, for a modern company, Tesla is way ahead of its time. No other company has had such a success selling electronic cars especially in the US for years. When Tesla came along, they also brought so much more than just an electric car; they brought the idea and dream that by using electricity, and making it affordable for anyone, we can depend only on renewable energy.

Besides the PowerWall, Tesla obviously have their innovative electronic cars. The newest version of the Model S is even equipped with autopilot. The cars are fully electric, very fast (0 to 60 in 3.1 seconds), have all-wheel drive and one of the best safety rating for a car out there. That makes them very competitive when compared to other luxury cars out there.



Besides the luxury Model S, Tesla is also working on an SUV called Model X and a more affordable electric car named Model 3 that will cost around 35 000$. This last car will fulfill Elon Musk's dream of creating an affordable electrical car for the normal public.

Besides the cars, Tesla is also providing free fast charging stations where each user can quickly charge their car. Until now, these stations cover a good part of the US and Europe. But after 2016, they will be positioned so the Tesla car user won't have to pay for electricity when traveling long distances in America or in Europe. These stations will start to be implemented everywhere in the world and, one day, they might make transportation completely electric as Tesla will build more cars (and even Trucks). Further more, knowing the PowerWall might also make homes completely electric, we can easily see where this is going.

Most polluting sectors: Electricity Production, Transportation and Industry

Apart from all those awesome things, Tesla is planning on building a Gigafactory powered by solar and wind energy in the state of Nevada, USA. The factory will produce about 500 000 Lithium-ion Batteries per year as well as employ about 6500 people. This idea will create both jobs and new car parts but some say it might become obsolete before the building is even finished (around 2017). This is due to the fact that new batteries that are a lot more powerful than the ones that will be in production have appeared (like the aluminum-air battery developed by Fuji Pigment Co.).

So is Tesla what we might call an "Avant-Garde" Company? I believe so. They have managed to change an industry that has been doing things the same way for the past 150 years and this is a step in the right direction. As batteries become cheaper and more powerful, so will Tesla's cars. How far can Tesla go? As far as electricity can go and as far as the public's appreciation will go. Tesla is now more than a CEO's dream, its an electric reality that is now rolling faster than ever.

For a bit more drops of future, visit:

https://www.youtube.com/watch?v=-UziAXis9yg
http://www.latimes.com/business/autos/la-fi-hy-tesla-most-important-automaker-20140620-story.html
http://www.teslamotors.com/supercharger
http://www.thestar.com/business/2015/06/02/tesla-trucks-sort-of-co-founder-in-ambitious-electric-truck-start-up.html
http://www.teslamotors.com/sites/default/files/blog_attachments/gigafactory.pdf
http://fortune.com/2015/04/27/gigafactory-obsolete/

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